Mission Critical is an online teaching program for technology certifications. They are devoted to fast-paced and structured learning systems and partner with companies to help advance their employee’s skills. Knowing this, the identity of this brand was designed to be professional but also showcase the clients knowledge of technology. In the logo heavy block type was used and in the white space you can see a little plug to showcase the client’s specialty. This theme is continued in the stationery while still remaining professional for the corporate nature of Mission Critical’s work.